The Ultimate 2024 Guide to Facial Serums (Infographic)

Facial Serums - What It Is & How to Use It

Are you planning to rebuild your skincare routine (and promising you'll stick to it this time around)? While it's always best to start with the basics, incorporating a face serum into your daily ritual can do wonders for your skin. 

A lot of beauty and skincare enthusiasts have their go-to serums. But for first-time users, it can be hard to tell what makes it different from other products, like moisturizer and essence, at first glance. Do these serums really bring remarkable results? What are these miracle products exactly? How different are they from the other products in your routine? 

Well, let's define what face serums are and see how this extra skincare treatment won a place in many enthusiasts' routine. 

Face Serums Defined

A face serum is a skincare product formulated with potent active ingredients to target a specific or combination of skin woes. It is lighter than a moisturizer; hence, it absorbs and penetrates deeper into the skin. Because it carries a higher concentration of active ingredients, two drops of the serum are plenty enough to cover the entire face. 

Since the ingredients in serums are highly concentrated, it's important to do a patch test first to see how your skin will react to it before applying it all over your face.

When you start shopping for a face serum, you'll find that there are tons of options out in the market. Don't be overwhelmed—you can find the right bottle by identifying your skin type and skin issues you wish to solve. The most common reasons why people use serums are as follows:

To lighten dark spots
To hydrate dry skin
To control sebum production and minimize acne
To eliminate fine lines and wrinkles
To even out skin tone

If you want to get a more in-depth look at face serums, we've got the ultimate guide to facial serums below. Find out how they work, what benefits it can bring to your skin, the different types of serums you can shop for in the market, and how to apply them for maximum results.

Ultimate Guide to Facial Serums Infographic

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